Welcome e-mails key to keeping subscribers hooked

12/15/2008 | MarketingProfs

Companies can make the most of their opt-in procedures by generating a series of welcome e-mails that pull the subscriber in for the long term. An expert offers eight tips for optimizing a welcome program, including coordinating the welcome e-mails with regular e-mails or initiatives and using the subject line to differentiate your welcome e-mails from your regular program missives.

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