7 tips on writing a marketing message for 2010

Crafting a signature message and unique sales angle are the first steps in successful marketing strategy, write "Women at Work" columnists Kristen Asleson and Kim Radke. They offer seven tips on strategies to use in 2010, including identify the most important message to tell customers, explain what benefits customers receive and emphasize what the competition doesn't do.

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Post-Bulletin (Rochester, Minn.) (tiered subscription model), The

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