JiWire corrals companies to launch geo-fencing deal

12/15/2010 | ClickZ

Clinique, Ritz Camera, Groupon and Hewlett-Packard joined mobile-ad provider JiWire in a location-based project that sends ads to shoppers' mobile devices when they're close to participating stores or products. Shoppers can click ads to get more product information and the exact locations of the items they're interested in.

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