EyeTrackShop tracks where eyes go on Facebook brand pages

12/15/2011 | Mashable

Forget applications and profile photos; brands' Facebook followers are mostly just interested in looking at the brand's Facebook wall, according to an study from EyeTrackShop. Using eye-tracking cameras, researchers found that Facebook users almost always looked at page walls first, and in total looked at them for four times as long as any other page element.

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