Ford builds buzz for new Fusion with mobile app

12/15/2011 | Wall Street Journal, The

Ford's mobile application for its new Fusion model gives drivers an interactive preview of the car before its official auto show debut next month. Users can "drive" a virtual version of the car but can't quite get a glimpse of the new design. "We want to have an exciting and interactive way to build anticipation," said Fusion marketing manager Samantha Hoyt.

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