North Face mobile campaign directs users to local stores

12/15/2011 | MobileCommerceDaily.com

Mobile ads for The North Face allow consumers to browse and shop, and can direct them to the nearest store based on the user's location. Tapping on the Pandora ad takes the user to North Face's mobile-optimized website, where they can search for products by category and take advantage of free shipping for a limited time.

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