Online video ad budgets are coming from TV spend

12/15/2011 | MediaPost Communications

Online video advertising is expected to cannibalize television ad budgets next year, per a study by Break Media. The report says that most advertisers (54%) will extract dollars from non-video display budgets. Thirty-eight percent will fund the online projects out of "organic" budget growth, and 32% will rob their TV budgets. The use of the cost-per-view model over cost-per-thousand metrics has doubled, implying the video-ad network ascendancy.

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