Online video ad budgets are coming from TV spend

12/15/2011 | MediaPost Communications

Online video advertising is expected to cannibalize television ad budgets next year, per a study by Break Media. The report says that most advertisers (54%) will extract dollars from non-video display budgets. Thirty-eight percent will fund the online projects out of "organic" budget growth, and 32% will rob their TV budgets. The use of the cost-per-view model over cost-per-thousand metrics has doubled, implying the video-ad network ascendancy.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Product Marketing Manager
Urban Airship
San Francisco, CA