Jimmy Kimmel to create content tied to Tostitos, Fiesta Bowl

12/15/2013 | Mashable

Comedian and talk show host Jimmy Kimmel will develop three segments for ESPN's Jan. 1 telecast of the Tostitos Fiesta Bowl tied to "The Worst Contest Ever." The latter asks participants to mail in Tostitos chips, with all of those received to be put in a bowl during the game, during which Kimmel will eat one of the chips. The winner receives nothing. "You get the satisfaction of mailing something in," Kimmel said.

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