McDonald's looks to grocery shelves to boost McCafe sales

McDonald's plan to launch supermarket sales of its bagged coffee next year is likely to reap additional revenue, but the main goal is to raise brand awareness and spur additional restaurant sales of its McCafe beverage line, said U.S. Chief Brand and Strategy Officer Kevin Newell. The chain also plans to introduce a new customer-feedback system at its restaurants next year, as part of a push to improve the customer experience, he said.

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