New chocolate milk campaign includes Olympic athletes

12/15/2013 | (France)

As a companion to the popular "Got Milk" ad campaign, the U.S. dairy industry is debuting its "Built with Chocolate Milk" campaign as part of a larger REFUEL got chocolate milk? campaign. The new advertising features the U.S. men's hockey and women's ski jump teams and highlights the role chocolate milk played in preparing them for the Sochi Winter Olympics. Several recent studies have found that chocolate milk is an effective post-workout recovery aid, which spurred the ad campaign.

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