Advertisers show 50% gains in ROI on Google

12/16/2004 | Direct Marketing News

A study by Google and Atlas DMT shows the search giant's Smart Pricing technology is helping advertisers achieve big gains in their rates of return on investment. Google claims ROI is up 50% over 2003 and the amount of spending by users arriving at commerce sites via Google's contextual ads is up 70%.

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SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY