Chrysler lets people send holiday greetings through Facebook

12/16/2007 | Adweek

Chrysler is promoting its Dodge Grand Caravan with a holiday push that lets Facebook members send customized messages to friends via an application the automaker developed for the social-networking site. The "Holiday Letters" campaign, created by interactive agency Organic, is meant to position Chrysler's Caravan as a minivan that fosters family togetherness.

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