Domino's Pizza offers a new spin on an old pitch

12/16/2007 | Wall Street Journal, The

Domino's Pizza will unveil an ad campaign that revises its old guarantee of a pizza delivered in 30 or fewer minutes. Ads by Crispin Porter + Bogusky, Miami, will emphasize how Domino's can help customers save half an hour of cooking time when ordering from the pizza chain.

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