Cargill starts national campaign for its stevia sweetener

12/16/2008 |

Cargill is launching an integrated national marketing campaign for Truvia, its new zero-calorie sweetener made from the stevia leaf. The campaign, which will include TV, print and online advertising, focuses on clean, close-up images of the stevia leaf, the crystalline nature of the tabletop sweetener and its use in foods and beverages.

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