Coca-Cola launches Web site for retailers

12/16/2008 | Talking Retail

Coca-Cola Enterprises has launched http://trade.cokecce.co.uk, a platform that offers information on the company's products to convenience and forecourt retailers. "In coming years, we expect independent retailers will increasingly use the Internet for business, and they will want quick and easy direct access to CCE information," said Kenny Chisholm, a Coca-Cola Enterprises executive. "This online platform is a starting point."

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