The one-person media company

12/16/2008 |

Michael Buckley quit his job this past September after his YouTube celebrity news show started pulling in 200,000 viewers on a regular basis -- and more than $100,000 in revenue. His overhead was minimal, but the work, he insists, was not. "I was spending 40 hours a week on YouTube for over a year before I made a dime," he recalls. YouTube says that thanks to its partner program, which pairs ads with popular videos, entrepreneurs like Buckley have become "unintentional media companies."

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