Study: Social media might be marketers' most powerful tool

12/16/2008 | WebProNews (Lexington, Ky.)

A study indicates social media is one of the most powerful tools for influencing consumers, as more than half of those surveyed say information from a company representative is better than information from a company Web site. Seventy percent of consumers visit social media sites to get product information from a company representative, higher than the number who reported using company Web sites, wikis or review sites to get the same information. Two-thirds of customers said they'd pass on what they learned to others.

View Full Article in:

WebProNews (Lexington, Ky.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA