Consumers are using mobile apps to aid holiday shopping

12/16/2009 | Wall Street Journal, The

Consumers are accustomed to using the Internet to research purchases. Now they are using mobile-phone apps to find the cheapest prices and the closest store with that perfect bauble in stock. This holiday season marks the first time apps such as ShopSavvy from Big in Japan Inc. and Where to Shop from TheFind are having a big impact on consumers' decision-making processes.

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