Consumers are using mobile apps to aid holiday shopping

12/16/2009 | Wall Street Journal, The

Consumers are accustomed to using the Internet to research purchases. Now they are using mobile-phone apps to find the cheapest prices and the closest store with that perfect bauble in stock. This holiday season marks the first time apps such as ShopSavvy from Big in Japan Inc. and Where to Shop from TheFind are having a big impact on consumers' decision-making processes.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA