On average, Americans had finished less than half of their total holiday shopping by the second week in December, a low not seen since 2004. New survey results from BIGresearch and the National Retail Federation reveal that bargain-hunting consumers are continuing to hold off in the hopes of last-minute deals. "All season long, we've heard that consumers are continuing to wait until they think that they'll get the best deal possible," said NRF's Kathy Grannis. "Some people are just hesitant to spend their money on something when they might get a better deal closer to the holiday."
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