Next-gen interactivity for magazine industry

12/16/2009 | New York Times (tiered subscription model), The

Some top magazine publishers are trying to get ahead of the curve by developing so-called tablet versions of their print editions before the tablet PC becomes readily available, and are launching iPhone apps for titles including Esquire and GQ. Enhanced electronic magazines promise readers more customizable content, and marketers the ability to slot dynamic advertising.

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New York Times (tiered subscription model), The

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