Place-based campaign boosts Delta's image

12/16/2009 | Advertising Age (tiered subscription model)

Delta saw ramped up awareness of its international service via a place-based campaign aimed at New York-area business travelers. The effort, which was set up by Publicis Groupe's Digitas with SeeSaw Networks, included 15-second ads in ferry terminals, gas stations and health clubs, as well as New York-centric print and digital media.

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