Words matter as much as brainwaves

12/16/2009 | Forbes

An innovative idea is no good unless you can communicate it, writes author, blogger and professional speaker Scott Berkun. Household names like Edison, Bell and Jobs weren't just creative geniuses -- they were exceptional communicators, capable of persuading, convincing and inspiring investors and consumers. "The bigger the idea, the more explaining the world demands," Berkun writes.

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