Brands hope Google+ activity will boost search rankings

12/16/2011 | Advertising Age (tiered subscription model)

Google is experimenting with ways to factor +1s from Google+ users, and perhaps also information about the size of users' circles, into its natural search rankings. That's prompting many brands to dial up their activity on Google+ for fear of seeing their search marketing suffer if they neglect the network. "Google's trump card in social is if they make Google+ an extremely strong signal in their ranking algorithm," said Group M Search CEO Chris Copeland. "Basically they can force every brand to push it because of the impact it would have on Google search results."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Merchant - Gifts, Home Decor
Hallmark
Kansas City, Missouri
Project Manager Global HR Operations GE HR
Walmart
Bentonville, Arkansas
Manager, Omni-channel Change Management
Gap Inc./Growth Innovation and Digital
SAN FRANCISCO, California
Specialty Retail - Development Manager
The Container Store
Coppell, Texas
GLOBAL STORE OPERATIONS DIRECTOR LABOR OPTIMIZATION & MEASURABLE PROCESS
Nike, Inc.
Beaverton, Oregon