Don't sweat SEO, says Google search specialist

12/16/2011 | ReadWrite

Site operators shouldn't worry too much about making a mess of SEO, says Google search-quality specialist Matt Cutts. Google's algorithms are designed to find good content regardless of the ways in which SEO techniques are used or abused by site operators, Cutts explains. "Even if you do brain-dead stupid things and shoot yourself in the foot, but have good content, we still want to return it," he says.

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