Preschoolers get new TV show previews through mobile apps

12/16/2012 | New York Times (tiered subscription model), The

Producers developing television shows for Nickelodeon and PBS are previewing video content for the preschool audience through applications for smartphones and tablet computers, this article notes. Nickelodeon conducted research in October that found 27% of U.S. households with children in the 3-to-5 age bracket had an iPad, compared with 22% in April, and 40% of preschoolers in those households were using the Apple tablet for educational apps, compared with 27% six months earlier.

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New York Times (tiered subscription model), The

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