Wal-Mart experiments with prepaid Facebook ad blitz

12/16/2012 | Wall Street Journal, The

On Black Friday and the ensuing weekend, Wal-Mart ran Facebook's biggest-ever mobile advertising blitz -- a preorder of 50 million ads -- in order to edge out other retailers on the social network. The campaign generated plenty of consumer engagement, officials say, and Facebook is working with other big brands such as Samsung to create similar tailored ad campaigns.

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