Windows 8 ads bleed into magazines' table of contents design

12/16/2012 | Advertising Age (tiered subscription model)

The adoption of Windows 8 ads' color scheme and design in some magazines' table of contents pages is raising eyebrows about editorial integrity. "There is a fine line between editorial innovation and ceding control to advertisers," says Esquire Editor-in-Chief David Granger, on the table of contents theme in magazines such as Fitness, Family Circle, and Better Homes and Gardens. A Meredith rep defended the practice, arguing that the page designs "demonstrate our brands' multiplatform reach and multichannel delivery, [and] they did not influence or change the editorial content delivered to our consumers."

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