Mobile-friendly Google Wallet improves conversions, snags consumers

12/16/2013 | MobileCommerceDaily.com

Sites such as online retailer Rue La La are reporting conversion improvement after integrating Google Wallet payment options. Rue La La saw nearly a 50% rise in traffic in the month after Google Wallet's debut on its mobile site. Over the same weeks, Google Wallet's transactions quadrupled. "We saw a substantial increase in conversion rates for our Android app using members that integrated their account with Google Wallet because they did not have to re-enter their shipping, billing and payment information, as Google Wallet securely stores and protects this information for them," Rue La La's Gerry McGoldrick said.

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