Offline conversations still the most important for WOMM

12/16/2013 | Social Media Portal (U.K.)

While social media has become a major component of word-of-mouth marketing, brands need to to be aware that most conversations about brands still happen offline, says Steve Thomson, U.K. managing director at Keller Fay Group. Digital media can trigger offline conversations, so it is important for brands to take online steps, such as reaching out to influencers whose reach extends beyond social media and providing online customers with enjoyable interactions, Thomson says.

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