Using CRM to track performance, evaluate skills

12/16/2013 | B2C Marketing Insider

When used properly, customer relationship management systems can help you learn more about the sales pipeline and track the performance of your organization, writes Lauren Licata, content marketing manager at Base. You can use your CRM software to figure out how much potential deals are worth, assess employees' skills and identify hurdles that could prevent sales. "A business-minded manager will evaluate sales funnel conversions to spot trends in employee behavior and opportunities for improvement," Licata writes.

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