Weather Channel pitches "Weather Bowl" to marketers

The Weather Channel is offering TV and digital ad packages tied to its coverage of the 2014 Super Bowl, which the channel is calling the "Weather Bowl" because of the cold weather expected in New York this February. "This year there will be three teams playing in the Big Game: the AFC team, the NFC team and Mother Nature. ESPN and Fox will have great coverage of two teams, but this year The Weather Channel will be the media partner of Mother Nature's team," said Eric Hadley, Weather Channel's senior vice president of sales strategy and marketing.

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