Will Foursquare's automatic ads be futuristic or fatal?

12/16/2013 | Wired.com

Foursquare's ad technologies are advancing to the point where the company could soon push geo-targeted ads to people's phones even before they actively check in at a given location. Foursquare's Brian Williamson compared the technology to "Minority Report," in which the main character is greeted by personalized ads as he walks through a mall. The technology could be key for the revenue-hungry company, but it also has the potential to give users the creeps, Ryan Tate writes.

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