Seltzer: With a place in history, does it have a future?

12/17/2007 | Brandweek

With sales of colas giving way to water, sports drinks and enhanced waters, some wonder if seltzer could be the next big breakthrough beverage. After all, it is carbonated like colas, calorie-free like water and, as a bonus, it can settle your stomach and get rid of a stain on your shirt.

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