BK's WhopperVirgins site hard to find

12/17/2008 | Advertising Age (tiered subscription model)

Burger King may have missed an opportunity with its WhopperVirgins site, which is virtually impossible to find via SEO if you neglect to input the plural form, per this post by David Berkowitz, who writes: "Why can't consumers 'have it their way' and get to Burger King's site even if they're off by a letter? This multimillion-dollar branding campaign could have covered all its bases with a $10,000 search marketing investment. As it stands now, Burger King risks frustrating consumers instead of serving up one whopper of a video."

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