C-K to help raise Kentucky Derby's profile

12/17/2008 | Adweek

Cramer-Krasselt is the first national agency hired by Churchill Downs to provide PR and other services for the 2009 editions of the venerable Kentucky Derby and Kentucky Oaks races, whose organizers want to elevate the profile of the horse-racing contests. The move is intended both to build public awareness of the events and to increase the number of corporate sponsorships, according to this article.

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