Discovery to receive new ad-zapping measurement tool

12/17/2008 | MediaPost Communications

Discovery Communications has signed up to receive DirecTV's second-by-second rating system that tracks audience engagement for live and time-shifted viewing. The service, called DirectView, will monitor how much ad-zapping occurs during programming on all of DCI's networks, including the new Planet Green, which is not yet measured by Nielsen.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA