Ford leader credited with keeping company's engine running

12/17/2008 | Advertising Age (tiered subscription model)

Ford Motor CEO-President Alan Mulally is given props in this article for keeping the automaker in much better financial shape than its Detroit rivals largely by concentrating on its major brands -- Ford, Lincoln and Mercury -- and jettisoning Aston Martin, Jaguar and Land Rover. Among Mulally's other successful strategies were a series of marketing moves, including naming a Toyota executive to helm marketing, updating its brand imaging and trying to get better ROI from fewer ads.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR