Yahoo! announces limits on data retention

12/17/2008 |

Yahoo!'s announced on Wednesday that it would limit retention of some user data gleaned from searches to 90 days -- a shorter period than Google and Microsoft retain certain information that can be used to identify users. While search engines have argued that the information is necessary for ad targeting, regulators in Europe and some U.S. officials have been urging leading search engines to curtail their retention of personal data.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY