Ice-sculpture business' rules of success aren't carved in stone

12/17/2009 | Los Angeles Times (tiered subscription model)

Marc Entin founded an ice-sculpture business 18 months ago, just as demand for high-end corporate events turned cold. Although he averages about $29,000 a month in sales, that's not enough to ensure consistent profits. One expert says Entin needs to re-examine his business model, starting with some brutally honest market research.

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