Pope targets the cyberfaithful

12/17/2009 | Bloomberg

Pope Benedict XVI may still write his speeches by hand, but the Vatican is increasingly using social-media tools to reach out to young Catholics. The Pope made his YouTube debut this year, has appeared in online chat rooms using the handle "Bxvi" and has launched his own Facebook and iPhone apps, along with a Web hub -- Pope2You.net -- that allows the faithful to send him Christmas greetings or share his words with others. "New media will be increasingly important for the Church," says one Italian priest. "It demonstrates the Church isn't afraid of technology and is keeping up with the times."

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