Shoppers name Wal-Mart, Amazon as best in holiday promotions

12/17/2009 | Internet Retailer

A Retail Advertising and Marketing Association survey found that 20.2% of shoppers say the best online holiday promotions could be found at Walmart.com. Nearly 18% of respondents said Amazon.com offered the best promotions. The survey, conducted by BIGresearch, also found that more than 16% of respondents said an e-mail advertisement from a retailer led them to the e-commerce site.

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