Harry and David focus on tablets to drive sales

12/17/2012 | MobileCommerceDaily.com

Taking advantage of the capabilities of tablet devices, as well as their rapidly growing popularity, Harry and David have introduced a tablet-optimized site for their gourmet gift baskets. The company is seeing results. "Early efforts at optimizing the user experience on tablets showed improvements in key performance metrics and demonstrated the opportunity to continue to optimize the tablet shopping experience," said Sue Eagan, director of mobile and tablet e-commerce at Harry and David.

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