Prediction: Facebook will book $851M in mobile ad revenue next year

12/17/2012 | Advertising Age (tiered subscription model)

Facebook will generate $339.3 million in mobile advertising revenues this year, a figure that will more than double to $851.4 million in 2013 and to $1.22 billion in 2014, according to a forecast from eMarketer, a research firm. The upbeat figure is somewhat surprisingly considering most analysts -- including eMarketer -- had been projecting far lower ad revenues for the social network site this year.

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