Real-time tweaks in mobile campaigns gain new importance in 2013

12/17/2012 | Marketing Mag (Australia)

Mobile marketing campaigns will be continuously revised in the coming year, as advertisers work hand-in-hand with research agencies to fine tune their campaigns in real time, predicts research firm Millward Brown. "Advertisers have now moved beyond the click and require insight into the brand impact of their online activity alongside their click data," Guy Turton, an analyst for the research agency.

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Marketing Mag (Australia)

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