Every year, online shopping plays a growing role in powering the U.S. economy. Forrester Research predicts that 167 million consumers in the U.S. will spend $226 billion online in 2012. Consumers shopped online in full force on Black Friday in 2012. ComScore reports that Americans spent $1.04 billion to kick off their holiday shopping. What type of consumer is most likely to shop online and where do they live? While people from all sorts of backgrounds from across the country will shop online, some people are much more likely than others to buy online. Find out who they are.
Who are all those online shoppers?
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