Why Nordstrom sees Amazon as its No. 1 rival

12/17/2012 | Reuters

Amazon is Nordstrom's toughest rival, Nordstrom Direct President Jamie Nordstrom says. The luxury retailer has been investing significantly in online retail and looking for ways to personalize shoppers' experience to stay competitive. "E-commerce is going to be where the majority of our future growth comes from, period," he said.

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