Why online-video campaigns fall flat

12/17/2012 | SmartBrief/SmartBlog on Social Media

Plenty of social media marketing initiatives sink like a stone because marketers make basic mistakes, and similar simple errors hold back many social-video campaigns, Jason Miletsky writes. Marketers who simply repackage ads from other formats or who fail to integrate their video efforts into a broader social campaign are likely to fall short. "[A]s with social media, this rush to a new paradigm is causing marketers to make costly mistakes that can reduce the effectiveness of their efforts," Miletsky warns.

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