10 marketers who stand out with second-screen campaigns

12/17/2013 | Mobile Marketer

ABC, Coca-Cola and Expedia are among the brands whose "second-screen campaigns" on mobile stood out this year, writes Lauren Johnson. She highlights 10 effective mobile promotions that targeted mobile users on their devices while they watched TV. "In 2014, second-screen experiences are likely to play a big role in brands' marketing strategies for the Winter Olympics, Super Bowl and Academy Awards," Johnson adds.

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