Consumer marketing practices that B2Bs should be using

12/17/2013 |

Business-to-business marketers often can't use the same approaches as consumer-facing shops, but there are some tactics that B2B marketers should borrow, Jonathan Pavoni writes. Listing prices and providing freebies can help generate interest, he writes. "If you have extensive terms and conditions, put them in a form with a checkbox at the bottom like iTunes does. Your lawyers and your new customers will thank you," Pavoni writes.

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