How to take the sting out of pitching new tech

12/17/2013 | CIO.com

Selling an IT project is never easy for a tech executive, especially when it requires a big upfront investment, but author Jim Maholic writes that pitching an idea doesn't have to be a challenge as long as there is a solid business case with the proper metrics to back it up. In a new book, Maholic writes that this means more than just a simple cost-benefit analysis and requires a clear and convincing case for the long-term financial implications of each project and why investing in a new technology or solution is better than doing nothing.

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